User Persona Templates + Tools for UX and Marketing

Get your team building user personas together and aligned with real-world customer needs.

Or you can sign up with Google

screenshot of user persona template

Create user personas that really work

Think like your customers and grow alongside your audience by aligning your product strategy and sales messaging with your customer personas, based on in-depth user research and data.

Join over 75,000 people from these teams:

We've helped many wonderful organizations connect with their audience

Amazon Logo
IBM Logo
Citi Logo
Ricoh Logo
Stubhub Logo
Kayak Logo

โšก Optimized user persona generator โšก

Great for product teams, ux design agencies, and marketing teams

๐Ÿ“ Driven by your context

Give us just a few lines of input about your organization, audience, and offerings, and our AI will brainstorm archetypes for you to choose from to realistically represent your end users.

๐Ÿฆพ Co-create alongside of our AI

Our unique multi-step persona generator keeps you in the director's chair, allowing you to customize anything and create a persona that's tailored to your specific needs.

๐Ÿ‘ฅ Visualize your customers

See at a glance what your customer segments look like, what actions they can take, and how each persona provides insights into how your user behaves.

๐Ÿž๏ธ  Integrated image library

Liven up persona profiles & foster empathy – search thousands of images – or upload your own to create personas that really look and feel like real people.

โŒจ๏ธ Customizable text output

All public-facing text supports customization. Create user or buyer personas in any language, focusing on persona needs and ensuring every user persona is compelling and accurate.

โž• Over 1000 Icons

Select beautiful yet understated icons to add professional polish and tasteful visual impact, making your personas feel more visually rich and relatable.

๐Ÿ–ฅ๏ธ Fits in with your stack

Already using Jira? Generate well-structured, readable user stories and sync them as issues!
(Available on the โšก Power plan)

๐Ÿ‘ Share the workload

Invite colleagues and stakeholders to contribute. Keep everyone on the same page and make sure your personas reflect the diverse needs of your user groups.

Create a user persona, fast ๐Ÿš€

Save time and hassle with our optimized user persona template, or let our AI create first drafts of each segment and add more content as you learn about your customers, helping them guide your product design.


Map every action with our user story template

Put those personas you've created to work! Anchor successful projects and bring order to chaos with well-written user stories and scenarios, ensuring that your personas represent foundational elements in your product strategy.

Know your users

Pricing to fit your needs.

We have plans from $8/m for lite persona projects all the way to โšก Power plans for large product teams running ambitious full digital initiatives. 

Visual tools for
 customer alignment 

Use our world-class audience intelligence tools to level up your product and marketing, making personas a dynamic and essential part of your design process.

Get started for $0

Start your persona library with a free instant demo - no credit card required!
Opable Platform
Coming soon: Build a website or app with customer intelligence, membership platform, and custom AI workflows 
Find out more at  ยป


Yearly (Save 33%)

$4 month  paid yearly
$ 199 yr

Personas Lite
Build a library of personas and share with your team.

  • Up to 5 collaborators
  • Up to 5 personas
  • User stories and mapping
  • Jira software user story sync

โœจ Tips for persona development and UX design โœจ

Transform your business with Userforge's customer focused AI user persona and customer intelligence tools

๐Ÿ” Prioritize user research in persona creation efforts

  • Base personas on real data to create user personas with authenticity.
  • Conduct thorough user research to ensure buyer personas reflect real user needs.
  • Validate personas with user data for accurate user persona development.

๐ŸŽจ Develop richer more, detailed personas as you grow

  • Incorporate comprehensive details  using demographics, goals, and frustrations in your persona templates.
  • Bring personas to life  with names and stories as a persona example.
  • Identify key frustrations by addressing pain points in product or service design.

๐Ÿ“ Design better UX with persona-driven insights

  • Avoid biased designs through UX appealing to a diverse user base.
  • Direct design choices using personas to shape UX features for your target user.
  • Focus on user needs and prioritize UX design based on insights from user interviews.

๐ŸŒŸ Master user persona basics as you find traction

  • Identify user profiles by focusing on key users elements and enabling relevant product development.
  • Align with user needs through enhanced user experiences built on the new behavioral understandings that your personas highlight
  • Craft realistic personas by using user research to guide UX design choices.

โค๏ธ Embed empathy in product development

  • Personalize user interactions with adaptive experiences for different personas.
  • Cultivate team empathy by integrating diverse user perspectives in product design.
  • Challenge assumptions using real data to debunk myths about the end user.

๐Ÿ—ฃ Optimize communication with persona insights

  • Customize messaging in your content with user persona needs.
  • Adapt communication style by applying personas to set the tone for your target audience.
  • Anticipate responses by predicting how users might react to your product development.

😊 Be more authentic with user-centered marketing

  • Direct marketing efforts focusing on user-specific traits that resonate with your buyer persona.
  • Tailor customized marketing to user preferences, meeting specific needs of different personas.
  • Segment with precision by developing distinct approaches for various user groups.

๐Ÿ’ฅ Spark innovation with market-driven insights

  • Uncover new opportunities with buyer personas by discovering gaps and innovations.
  • Anticipate market shifts by predicting behavior changes using personas for UX.
  • Transform data into action, driving product design decisions for enhancements.

๐ŸŒฟ Cultivate Evolving Personas for Market Relevance

  • Refresh personas regularly to stay in step with market dynamics and user needs.
  • Integrate user feedback by refining personas with real user experiences.
  • Maintain relevance by adapting personas to evolving user profiles.

๐Ÿค Unite your team around user-focused decisions

  • Share insights for unity and keep design teams focused on user archetypes.
  • Align on priorities by using personas to guide feature development in UX design.
  • Make objective decisions through choices based on data, not biases.

You'll love developing personas in Userforge

Give it a try and see what you think. It's quick and free to set up, and simple to remove your account if it's not for you!

Start creating personas   »