User persona template and story creator

Proven, professional persona tools to align your team with real-world customer needs

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screenshot of user persona template

User persona and story mapping software

Think like your customers and grow alongside of your audience by aligning your product strategy and sales messaging with your customers.

Join over 70,000 people from these teams:

We've helped many wonderful organizations connect with their audience

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⚡ Optimized user persona workflows ⚡

Great for product teams, digital agencies, and target-focused marketing teams

📍 Driven by your context

Give us just a few lines of input about your organization, audience, and offerings and our AI will brainstorm archetypes for you to chose from.

🦾 Co-create alongside of AI

Our unique multi-step generator keeps you in the director's chair, allowing you to customize anything our engine suggests.

👥 Visualize your customers

See at a glance what your customer segments look like and what actions they can take.

🏞️  Integrated image library

Liven up persona profiles & foster empathy – search  thousands of images – or upload your own.

⌨️ Customizable text output

All public-facing text supports customization. Create user or buyer personas in any language.

➕ Over 1000 Icons

Select beautiful yet understated icons to add professional polish and tasteful visual impact.

🖥️ Fits in with your stack

Already using Jira? Generate well-structured, readable user stories and sync them as  issues!  (⚡ Power plan)

👏 Share the workload

Invite colleagues and stakeholders to contribute. Keep everyone on the same page.

Create pro-level personas, fast  🚀

Save time and hassle with our optimized user persona template. Let our AI create first drafts of each segment and add more content as you learn about your customers

Create a workspace for $0

You can create two personas and invite a collaborator for free.

No credit card required.

GO BEYOND PERSONAS

Map every user action with stories

Put those personas you've created to work! Anchor successful projects and bring order to chaos with well-written user stories and scenarios

Know your users

Pricing to fit your needs.

We have plans from $8/m for lite persona projects all the way to ⚡ Power plans for large product teams running ambitious full digital initiatives. 

Visual tools for
 customer alignment 

Use our world-class audience intelligence tools to level up your product and marketing.

Get started for $0

Start your persona library with a free instant demo - no credit card required!
Opable Platform
Coming soon: Build a website or app with customer intelligence, membership platform, and custom AI workflows 
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Monthly

Yearly (Save 33%)

$ 8 month  paid yearly
$ 199 yr

Personas Lite
Build a library of personas and share with your team.

  • Up to 5 collaborators
  • Up to 5 personas
  • User stories and mapping
  • Jira software user story sync
Get started for free  »
Professional plans from
$ 24 monthly 
$225 yr

Pro Workspaces
View your project from a user's perspective with professional user story and mapping tools.

  • Lots of personas
  • User story template and management tools
  • Create a visual map to help your team gain and maintain context
  • Sync user stories to Jira software with beautiful formatting (⚡ Power Plan)
Get started for free  »

Need help creating and using personas at your organization?

Sign up for our "Power" annual plan and we'll schedule a call to connect with your team in real time to help you uncover research strategies and plan a clear path forward.

 Sign up on the ⚡ "Power" annual plan  »