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Generate effective personas and user stories

Create and share connected personas, user stories, and context maps to rally your team around the needs of real-world users 🎯

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Join 30,000+ creators from organizations including:
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Tools to focus 🔎 on your users


Generate empathy and connection with attractive profiles of your buyer segments.

Screenshot of a user persona


Intentionally plan user capabilities with clear motivations and goals in mind.

Screenshot of a user story


Visualize the contexts where stories happen and understand how they relate to each other.

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👥  Create better personas online

Save time with a proven persona template and generator. Start with the basics and add more as your team's knowledge grows.

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📖  Define what & why with stories

Anchor successful projects and bring order to chaos with well-written user stories and scenarios. (optional)

⚡ Power-up your team's workflow

Solutions for product teams, agencies, and marketing departments

Customizable text output

All public-facing text supports customization. Create personas in any language.

Save hours onboarding

Connections between personas, stories, and map screens help new team members get up to speed quickly.

Integrated image library

Liven up persona profiles & foster empathy – search and select from thousands of images – or upload your own.

Works with your existing tools

Use our story template to generate well-structured user stories, sync to Jira Software for project management.

Share the workload

Invite colleagues and stakeholders to contribute. Keep everyone on the same page.

Visualize your system

See at a glance what user actions occur in a context and who can do them.

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Visual context = better teamwork  🙌

The right things happen faster when everyone on your team knows who, what, when, where and why. Generate shared clarity with our unique story context mapping canvas.

Try with no risk.  Free trial available—remove your account instantly.

Frequently Asked Questions

What is a user persona?

It's a made-up person (usually given a face and a name) intended to model and communicate useful attributes for a particular segment of users. Personas should be based on observations and interactions with real-world people.

What is Userforge?

One of the earliest online persona creators, Userforge has also expanded to become an integrated suite of tools help your team focus on end-user benefits. We also offer an alternate persona creator experience at

How do I gather data for personas?

A few common starting points are user interviews, surveys, and analytics data. There are many great user research techniques: what's best for you depends on your context and available resources.

How do I get started with Userforge?

Create My Account »

Sign up for an account and choose your workspace plan to generate personas and user stories.

Flexible pricing from $0/m

Start with a trial workspace—no expiry with ongoing usage, free for up to 3 personas and 2 collaborators—upgrade anytime.

Personas Pro

$ 29 / m

For persona focused projects

  • 5 Collaborators
  • 20 Personas
  • User Stories + Mapping
  • Jira Software Sync
Small Workspace

$ 49 / m

For smaller and early projects

  • 10 Collaborators
  • Unlimited Personas
  • 150 Stories + Mapping
  • Jira Software Sync
Standard Workspace

$ 99 / m

For most agency or corporate projects

  • 20 Collaborators
  • Unlimited Personas
  • 1000 Stories + Mapping
  • Jira Software Sync