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Persona creator templates and tools

Online persona generator and user story software to guide your team toward customer goals 🎯

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Join over 40,000 people from organizations including:
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Create a living library 🌱 of user personas

Persona Creator

Build empathy and connection with attractive profiles of your user persona segments.

Screenshot of a user persona built with the userforge template

User and Job Stories

Intentionally plan user abilities capabilities with clear outcomes and motivations in mind.

Screenshot of a user story built with the userforge template

User Story Mapping

Visualize the contexts where stories happen to understand how user personas and stories relate.

Cropped screenshot of a story map created in userforge
UX designer holding a visual document representing a user persona

👥  Create effective user personas

Save time with a user persona generator. Start simple with the basics and add more content as you learn about your customers' needs and goals.

Person looking stressed as they juggle several tasks at once

📖  Define what & why with stories

Put those personas you've created to work! Anchor successful projects and bring order to chaos with well-written user stories and scenarios (optional)

⚡ Power-up your persona workflow

Great for product teams, agencies, and marketing teams

Customizable text output

All public-facing text supports customization. Create user or buyer personas in any language.

Integrated image library

Liven up persona profiles & foster empathy – search and select from thousands of images – or upload your own.

Over 1000 Icons
New for 2021

Select beautiful yet understated icons to add professional polish and tasteful visual impact.

Works with your existing tools

Use our story template to generate well-structured user stories, sync to Jira Software for project management.

Share the workload

Invite colleagues and stakeholders to contribute. Keep everyone on the same page.

Visualize your customers

See at a glance what your customer segments look like and what actions they can take.

Woman with various interconnected documents mapped out in 3d such as personas, wireframes

Visual context = better teamwork  🙌

The right things happen faster when everyone on your team knows who, what, when, where and why. Generate shared clarity with our unique customer and user story mapping tools.

Try with no risk.  Free version available – remove your own account instantly.

Frequently Asked Questions

What is a user persona?

Personas are made-up people (usually given a face and a name) intended to model and communicate useful attributes for a particular segment or target audience of users.

What is Userforge?

One of the earliest online persona templates, Userforge has grown into an integrated suite of tools help your team focus on end-user pain points and benefits.

How do I gather data for personas?

A few common starting points are user interviews, surveys, and analytics data. When possible, research first and then make personas based on observations and interactions with real-world customers, buyers, or users of your brand.

How do I get started with Userforge?

Create my account »

Create an account and choose a workspace plan to start using the persona generator.

Flexible pricing from $0/m

Start with a demo workspace—no fixed expiry date, free for up to 2 personas and 2 collaborators—upgrade anytime.

Personas Pro
$ 16  to  29 / m

For persona focused projects

  • 5 Collaborators
  • 20 Personas
  • User Stories + Mapping
  • Jira Software Sync
Full Workspace
$ 29  to  49 / m

For smaller and early projects

  • 10 Collaborators
  • Unlimited Personas
  • 150 Stories + Mapping
  • Jira Software Sync
Power Workspace
$ 59  to  99 / m

For most agency or corporate projects

  • 20 Collaborators
  • Unlimited Personas
  • 1000 Stories + Mapping
  • Jira Software Sync
New We're also working on a new Customer Journey Mapping tool at