Persona creator template and builder tools

Persona generator and user story template tools to align your efforts with real-world user needs.

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Tools to focus πŸ”Ž on your users

User Persona Creator

Build empathy and connection with attractive profiles of your user persona segments.

Screenshot of a user persona built with the userforge template

User Story Template

Intentionally plan user abilities capabilities with clear outcomes and motivations in mind.

Screenshot of a user story built with the userforge template

Story Mapping Canvas

Visualize the contexts where stories happen to see how user personas and stories relate.

Cropped screenshot of a story map created in userforge
UX designer holding a visual document representing a user persona

πŸ‘₯  Create effective user personas

Save time with our optimized user persona template. Start with the basics and add more content as you learn about your customers' needs and goals.

Person looking stressed as they juggle several tasks at once

πŸ“–  Define what & why with stories

Put those personas you've created to work! Anchor successful projects and bring order to chaos with well-written user stories and scenarios (optional)

⚑ Power-up your user persona workflow

Great for product teams, agencies, and marketing teams

Customizable text output

All public-facing text supports customization. Create user or buyer personas in any language.

Integrated image library

Liven up persona profiles & foster empathy – search and select from thousands of images – or upload your own.

Over 1000 Icons

Select beautiful yet understated icons to add professional polish and tasteful visual impact.

Works with your existing tools

Use our story template to generate well-structured user stories, sync to Jira Software for project management.

Share the workload

Invite colleagues and stakeholders to contribute. Keep everyone on the same page.

Visualize your customers

See at a glance what your customer segments look like and what actions they can take.

Woman with various interconnected documents mapped out in 3d such as personas, wireframes

Visual context = better teamwork  πŸ™Œ

The right things happen faster when everyone on your team knows who, what, when, where and why. Generate shared clarity with our unique customer and user story mapping tools.

Try with no risk.  Free version available – remove your own account instantly.

Frequently Asked Questions

What is Userforge?

One of the earliest online user persona generators, Userforge has grown into an integrated suite of tools help your team focus on end-user pain points and benefits.

What is a user persona?

User personas are made-up people (usually given a face and a name) intended to model and communicate useful attributes for a particular segment or target audience.

How do I gather data for personas?

A few common starting points are user interviews, surveys, and analytics data. When possible, research first and then make personas based on observations and interactions with real-world customers, buyers, or users of your brand.

How do I get started with Userforge?

Create my account Β»

Create an account and choose a workspace plan to start creating user personas.

Flexible pricing from $0/m

Start with a demo workspace – free for up to 2 personas and 2 collaborators

⚑ Power Workspace
$ 59  to  79 / m

For most agency or corporate projects

  • 25 Collaborators
  • Unlimited Personas
  • 1000 Stories + Mapping
  • Jira Software Sync
πŸ“ Full Workspace
$ 29  to  49 / m

For smaller and early projects

  • 15 Collaborators
  • Unlimited Personas
  • 150 Stories + Mapping
  • Jira Software Sync
πŸ‘₯  Personas Pro
$ 16  to  29 / m

For persona focused projects

  • 10 Collaborators
  • 20 Personas
  • User Stories + Mapping
  • Jira Software Sync

Prices vary based on plan term – lower ranges reflect yearly plan discounts.