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Generate effective personas and user stories

Create and share connected personas, user stories, and context maps to rally your team around the needs of real-world users 🎯

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Join 30,000+ creators from organizations including:
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Tools to focus 🔎 on your users


Generate empathy and connection with attractive profiles of your buyer segments.

Screenshot of a user persona


Intentionally plan user capabilities with clear motivations and goals in mind.

Screenshot of a user story


Visualize the contexts where stories happen and understand how they relate to each other.

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👥  Create better personas online

Save time with a proven persona template and generator. Start with the basics and add more as your team's knowledge grows.

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📖  Define what & why with stories

Anchor successful projects and bring order to chaos with well-written user stories and scenarios. (optional)

⚡ Power-up your team's workflow

Solutions for product teams, agencies, and marketing departments

Customizable text output

All public-facing text supports customization. Create personas in any language.

Save hours onboarding

Connections between personas, stories, and map screens help new team members get up to speed quickly.

Integrated image library

Liven up persona profiles & foster empathy – search and select from thousands of images – or upload your own.

Works with your existing tools

Use our story template to generate well-structured user stories, sync to Jira Software for project management.

Share the workload

Invite colleagues and stakeholders to contribute. Keep everyone on the same page.

Visualize your system

See at a glance what user actions occur in a context and who can do them.

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Visual context = better teamwork  🙌

The right things happen faster when everyone on your team knows who, what, when, where and why. Generate shared clarity with our unique story context mapping canvas.

Try with no risk.  Free tier available—remove your account instantly.

Flexible pricing from $0/m

Start with trial workspace—no expiry with ongoing usage, free for up to 3 personas and 2 collaborators—upgrade anytime.

Personas Pro

$ 29 / m

For persona focused projects

  • 5 Collaborators
  • 20 Personas
  • 25 Stories
  • Jira Software Sync
Small Workspace

$ 49 / m

For smaller and early projects

  • 10 Collaborators
  • Unlimited Personas
  • 150 Stories
  • Jira Software Sync
Standard Workspace

$ 99 / m

For most agency or corporate projects

  • 20 Collaborators
  • Unlimited Personas
  • 1000 Stories
  • Jira Software Sync

Enterprise, non-profit, or educational user? Contact us!